I’ve spent the last 35 years training all over the US and Europe refining my skills and knowledge of hair. And now it’s time to start sharing that information. There is so much false information and half truths out there that has been driving me crazy; that I decided to create this blog to be able to give people straight answers about their hair and skin. I’m very fortunate to have been trained by the best in the industry and have had the opportunity to travel and teach. For example manufacturers of products are so competitive that they have had to resort to using catch phrases like “contains no ammonia”, because they know the public thinks ammonia in a hair color is harsh. But they fail to tell you what is actually in the product that works just like ammonia and has the same abrasiveness. Or the fact that ammonia has a definite purpose in our industry, it’s just a matter of knowing when and how to use it. Information like this is just one example of distorted information that we all fall victim to in many areas as a consumer.

Each week I will post new information about a different subject and open up the questions about anything anyone wants to asks. If anyone has a private question they can ask me through the contact on www.izzocutter.com which goes to my email.

Next week I’m going to talk about the Keratin Relaxers that have everyone asking questions about how they work and what’s in them. So if you have any questions please feel free and I can assure you of a straight answer that’s in your best interest.

Steve Izzo
Izzo Cutter & Co.
3435 N. 12th Ave., Pensacola
850-912-8826

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